{"id":907,"date":"2014-04-07T19:52:32","date_gmt":"2014-04-07T17:52:32","guid":{"rendered":"http:\/\/www.stallexpo.com\/?page_id=907"},"modified":"2014-04-07T19:52:32","modified_gmt":"2014-04-07T17:52:32","slug":"veletrh","status":"publish","type":"page","link":"https:\/\/www.stallexpo.com\/cs\/veletrh\/","title":{"rendered":"Veletrh"},"content":{"rendered":"

Veletrh je v\u00fdstava produkt\u016f firem z jednoho odv\u011btv\u00ed. Hlavn\u00edm c\u00edlem je nav\u00e1zat kontakty s velkoodb\u011brateli a z\u00e1kazn\u00edky a prezentovat nov\u00e9 produkty.<\/p>\n

Nejde tedy prim\u00e1rn\u011b, na rozd\u00edl od b\u011b\u017en\u00e9ho trhu, o p\u0159\u00edm\u00fd prodej koncov\u00fdm z\u00e1kazn\u00edk\u016fm \u2013 n\u011bkter\u00e9 veletrhy nejsou ve\u0159ejnosti otev\u0159eny v\u016fbec nebo jsou p\u0159\u00edstupn\u00e9 jen v ur\u010dit\u00e9 dny, nap\u0159\u00edklad ke konci veletrhu.<\/p>\n

Veletrhy se d\u011bl\u00ed podle oboru, kter\u00fd reprezentuj\u00ed \u2013 potravin\u00e1\u0159sk\u00e9, od\u011bvn\u00ed, stroj\u00edrensk\u00e9, kni\u017en\u00ed, automobilov\u00e9, zem\u011bd\u011blsk\u00e9, veletrhy hra\u010dek, v\u00fdpo\u010detn\u00ed techniky apod.<\/p>\n

Oborov\u00e9 veletrhy se obvykle konaj\u00ed jednou ro\u010dn\u011b na stejn\u00e9m m\u00edst\u011b, \u010dasto jejich tradice sah\u00e1 hluboko do minulosti. Ve stejn\u00fdch prostorech jednoho veletr\u017en\u00edho are\u00e1lu se v pr\u016fb\u011bhu roku konaj\u00ed veletrhy pro r\u016fzn\u00e1 odv\u011btv\u00ed a trvaj\u00ed obvykle okolo jednoho t\u00fddne.<\/p>\n

Veletrhy pat\u0159\u00ed dlouhodob\u011b k nejefektivn\u011bj\u0161\u00ed form\u011b marketingov\u00e9 komunikace firem. Na veletrhu se navazuj\u00ed obchodn\u00ed kontakty, oslovuj\u00ed potenci\u00e1ln\u00ed z\u00e1kazn\u00edci a buduje pov\u011bdom\u00ed o firm\u011b. Veletrh m\u016f\u017ee d\u00edky p\u0159\u00edm\u00e9 prezentaci v\u00fdrobk\u016f ovlivnit n\u00e1kupn\u00ed chov\u00e1n\u00ed jak potenci\u00e1ln\u00edch obchodn\u00edch partner\u016f, tak i koncov\u00fdch z\u00e1kazn\u00edk\u016f, i kdy\u017e jeho c\u00edlem nen\u00ed bezprost\u0159edn\u00ed prodej. Schopnost\u00ed p\u016fsobit na ve\u0161ker\u00e9 smysly je veletrh d\u016fle\u017eitou sou\u010d\u00e1st\u00ed marketingov\u00e9ho mixu a obchodn\u00ed strategie.<\/p>\n

Veletrhy jsou pro firmu ide\u00e1ln\u00ed p\u0159\u00edle\u017eitost\u00ed, jak se prezentovat navenek \u2013 jak p\u0159ed obchodn\u00edmi partnery, tak p\u0159ed z\u00e1kazn\u00edky. Proto je d\u016fle\u017eit\u00e9 nab\u00eddnout origin\u00e1ln\u00ed st\u00e1nek.<\/p>\n","protected":false},"excerpt":{"rendered":"

Veletrh je v\u00fdstava produkt\u016f firem z jednoho odv\u011btv\u00ed. Hlavn\u00edm c\u00edlem je nav\u00e1zat kontakty s velkoodb\u011brateli a z\u00e1kazn\u00edky a prezentovat nov\u00e9 produkty. Nejde tedy prim\u00e1rn\u011b, na rozd\u00edl od b\u011b\u017en\u00e9ho trhu, o p\u0159\u00edm\u00fd prodej koncov\u00fdm z\u00e1kazn\u00edk\u016fm \u2013 n\u011bkter\u00e9 veletrhy nejsou ve\u0159ejnosti otev\u0159eny … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-907","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nVeletrh - Stall Expo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stallexpo.com\/cs\/veletrh\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veletrh - Stall Expo\" \/>\n<meta property=\"og:description\" content=\"Veletrh je v\u00fdstava produkt\u016f firem z jednoho odv\u011btv\u00ed. 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